A personal shopper is a professional in both fashion and style, seeking out the latest trends and new looks in order to advise his clients.
He organises, advises and accompanies his clients on shopping expeditions.
The fashion world is cyclical – what was once fashionable during the swinging sixties, comes back to the forefront of the mode in 2000. However, not everyone can follow fashion and keep abreast of the latest trends as that which is in style may not be always suitable for the body shape of the individual. The personal shopper knows to adapt the fashions to each of his clients unique points – if the slim jean is not for you, the boot cut jean will show off your style; if the mini-skirt does not show your off to the best of your potential, the long hippy shirt is made for you. The personal shopper must adapt the body shape of his clients to the fashions.
The relooking may be likened to self-discovery – it is to open oneself and to try new experiences; to leave behind self-complexes; and to be coached so that from a physiological point of view the person accepts his defaults, in order to successfully concentrate on, and show off, his best points.
Return to the Personal Shopper site of Marie Noëlle
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